Being UNSTOPPBALE is a way of life. Webster's defines it as incapable of being stopped. It doesn't mean you don't ever lose. But it's a mentality of never quitting. Everyone loses. The richest people in the world have lost. But they are never stopped. They dust themselves off, they get back up and they come back harder. That is what the UNSTOPPABLE lifestyle is all about. Keep coming, keep coming, keep coming!